Work Type:screening
Date of work:1993
Style Period:contemporary art
Subject:politicians, politics
Technique:curating
Collection:Video Postive Archive 1989 - 2000
Description:
What You See Is What You Get explores the changing image of politicians in today's increasingly media-dominated age.


Featuring a diverse selection of material from Britain, the United States and the former USSR, the programme illustrates ways in which political figures (and their advisors) use the media to present carefully-controlled images of themselves. It also reveals how today's electronic technology can cut through the illusion to show politicians' unintended, often unflattering moments. Highlights of over two hours' worth of material include extracts from the American cult movie Feed, which features covertly-captured satellite footage of Presidential candidates Clinton, Bush and Perot in a series of off-guard on-camera moments in the midst of the campaign trail.


Other recent examples of 'scratch'-style video pieces from 'media hackers' in Britain and the USA show alongside a selection of party political broadcasts from both sides of the Atlantic, while a number of longer pieces analyse the phenomenon of the modern media politician, notably the remarkable TV Boris and Video Misha, which cleverly dissects the contrasting profiles of Yeltsin and Gorbachev at the time of the Soviet coup.


TV Boris and Video Misha
43 mins Akos Szilagyi/Peter Gyorgy (Hungary) 1992
Zygosis
26 mins Gavin Hodge/Tim Morrison (UK) 1991
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Source:"Video Positive 93", festival catalogue
Date of source:1993